Introducing BIBI London

Last month I was invited by BIBI London to review their store for my blog. I met Marni from BIBI London at the Asian Bride Live wedding show and she very graciously welcomed me at their stall. Retail outlets selling Indian couture in UK only crave for mainstream media mentions hence it was very sweet of BIBI London to acknowledge independent bloggers like me as a fashion influencer. I had a great time admiring the craftsmanship and intricate designs of some of the big names from Indian/Pakistani fashion houses. If you are looking for Asian couture in UK then BIBI London’s handpicked collection will not disappoint you.

These days high-end fashion is available online but I do get a lot of joy in discovering hidden shopping treasures. Visiting BIBI London store was like exploring a hidden shopping secret of London. The store is based in Essex in middle of the picturesque countryside. I visited the store with my friend Bineeta Mitra (official photographer for this shoot). On our arrival we were warmly welcomed by Sam, Marni’s partner at BIBI London. Sam showed us around and gave us a bit of background behind the brand. While Marni focuses her energies on design, collections and styling aspects of the brand, Sam deals with the essential business matters. Together they have put a lot of hard works and passion into their brand. BIBI London wants to educate their customers on the true meaning of Asian couture and move away from the traditional Asian shopping practices in UK. Since I am from India, I definitely see a gap between the Asian fashion available in UK compared to what’s available back home in India. BIBI London is trying bridge that gap. If you have a major event where you need to adorn traditional wear then you don’t have to stress and buy your next ticket to India. BIBI London provides a very personal service in a welcoming environment and guides you through your shopping journey. It’s an appointment-only service to ensure you get the personalised attention you need. I was amazed by level of personal service provide by the well-trained staff members even on a busy day. We were thoroughly looked after and the relaxed experience made our shopping choices a lot easier.

I have selected two outfits from the collection for my readers. One is for a day event and one is a complete bridal outfit for you big day.

Day event – suit by Payal Singhal

For a day event I selected this beautiful short suit with brocade salwar from  Payal Singhal collection. Payal’s collection is aimed at the modern women and strikes a balance between contemporary and ethnic.

This particular outfit chosen by me would be ideal for a day function, especially if it’s a Gurudwara wedding. Intricate embroidery adorns the baby pink short kurta matched with a purple brocade salwar. Beautiful silver tassels on the dupatta add some fun element to the outfit and it’s definitely a head turner

Bridal outfit by SHYAMAL & BHUMIKA

Bridal outfit by SHYAMAL & BHUMIKA

Outfit 2

This one is for the bride is by Shymal & Bhimika . Bhimika is a NIFT student, her love for textiles led her to study and research fashion in London and Milan. A lot of research goes into the outfit and it truly reflects in the designs. Shymal & Bhimika are now an established fashion house with an international clientele.

Sometimes brides shy away from choosing red as their choice of colour for bridalwear but red is such an evergreen colour and you can never go wrong with it. I loved the deep purple zardosi embroidered dupatta with this lengha – it adds a new dimension to the outfit. I definitely recommend this red lengha as your choice of bridalwear.

BIBI London not only stocks ethnicwear but they also have exclusive collections of bridal gowns. The surprise package for me was their jewelry collection. Some really beautiful pieces to choose from. We have captured a few in our lens – hope you enjoy them.

That’s it from me. If you like to read about more fashion store visits then do suggest me some names below.

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